Elite multi-sport representation putting families and athletes first. We bridge talent with opportunity across basketball, soccer, and American football while building lasting relationships that transcend the game.
Our Story
Family First was born from the recognition that traditional sports agencies often prioritize quick profits over the long-term success and wellbeing of athletes and their families. Our founders, with deep roots in international sports and authentic connections across multiple continents, saw an opportunity to bridge talent with opportunity while maintaining the highest standards of integrity and care.
What Makes Us Different
Family-Centered Approach
Every decision considers the impact on the athlete’s entire family and support system.
Technology-Driven
Advanced analytics and digital marketing strategies to maximize exposure and opportunities.
About Us
Why Choose Family First
Founded on the principle that every athlete deserves representation that puts their family and future first, Family First Sport Agency has emerged as a premier multi-sport marketing and representation firm specializing in basketball, soccer, and American football.
$50M+
Contracts Negotiated
200+
Athletes Represented
15+
Years Experience
3
Major Sports
Family First
Cultural Authenticity
Multi-Sport Excellence
Long-term Vision
Guiding principles
Family First
Every decision considers the athlete's family and long-term wellbeing, not just immediate gains.
Cultural Authenticity
Deep understanding of diverse backgrounds, especially our strong connections to international markets.
Multi-Sport Excellence
Expertise across basketball, soccer, and football creates unique cross-promotional opportunities.
Long-term Vision
Building careers that extend beyond playing days with education, business, and life planning.