About Family First Sport Agency

Founded on the principle that every athlete deserves representation that puts their family and future first, Family First Sport Agency has emerged as a premier multi-sport marketing and representation firm specializing in basketball, soccer, and American football.

Our Mission

We transform lives and build community through sports, and play for all

To transform athletic careers into lasting success stories by providing comprehensive representation that extends far beyond contract negotiations. We focus on building authentic relationships, developing personal brands, and creating opportunities that benefit athletes, their families, and their communities for generations.

What Makes Us Different

Authentic international connections, especially in African markets, opening doors others can’t access.

Multi-Sport Expertise

Deep knowledge across three major sports creates unique cross-promotional and career opportunities.

Family-Centered Approach

Every decision considers the impact on the athlete’s entire family and support system.

 

Technology-Driven

Advanced analytics and digital marketing strategies to maximize exposure and opportunities.

Education Focus

 Strong emphasis on academic achievement and life skills development alongside athletic careers.

Authentic Relationships

Building genuine, long-term partnerships rather than transactional business relationships.

Our story

Our Vision for 2030

By 2030, Family First Sport Agency will be recognized as the premier international sports marketing agency, representing over 200 professional athletes across basketball, soccer, and American football. We envision a world where every athlete we represent not only achieves their professional goals but also becomes a positive force for change in their communities.

Our Vision for 2030

By 2030, Family First Sport Agency will be recognized as the premier international sports marketing agency, representing over 200 professional athletes across basketball, soccer, and American football. We envision a world where every athlete we represent not only achieves their professional goals but also becomes a positive force for change in their communities.

25+

Countries Represented

500+

Scholarships Secured

95+

Client Satisfaction Rate

$100M+

Total Athlete Earnings